This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.
Original paper

A model of cultural intelligence and global identity

Volume: 37, Issue: 7, Pages: 821 - 832
Published: Aug 8, 2020
Abstract
Purpose This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing. Design/methodology/approach Online surveys are used to collect data...
Paper Details
Title
A model of cultural intelligence and global identity
Published Date
Aug 8, 2020
Volume
37
Issue
7
Pages
821 - 832
© 2025 Pluto Labs All rights reserved.
Step 1. Scroll down for details & analytics related to the paper.
Discover a range of citation analytics, paper references, a list of cited papers, and more.