Review paper
In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats
Abstract
The COVID-19 pandemic and the accompanying economic downturn have dramatically impacted the lives of consumers around the world. From a conceptual perspective, such health and economic threats can severely disrupt consumers’ sense of ontological security and elicit adaptive responses by both consumers and marketers. Given the opportune timing, this issue of the Journal of Consumer Research is focused on articles that address questions of...
Paper Details
Title
In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats
Published Date
Jul 9, 2020
Journal
Volume
47
Issue
3
Pages
311 - 326
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Notes
History