Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender:
Abstract
How and why does the association between weather and hedonic consumption differ between men and women? This article theorizes that women have a stronger affective response to weather conditions,...
Paper Details
Title
Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender:
Published Date
Jun 10, 2020
Volume
57
Issue
4
Pages
717 - 738
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