Rahul Govind
University of New South Wales
AdvertisingBusiness ethicsConsumption (economics)Collaborative learningSpatial dependenceService qualityCorporate social responsibilityAssociation (psychology)SociologyBusinessPsychologySpatial ecologyHealth careEconomicsMarketingEducational technologyCustomer satisfactionPedagogyStudent engagementPublic engagementOperations managementPerceptionJob satisfactionDiseaseQuality of life (healthcare)Context (language use)Service (business)Academic achievementPreferenceAffective responseHospital networkZip codeMedical careBackground factorsNursing homesAffect (psychology)Sample (statistics)Cooperative learningCommerceClinical psychologySocial psychology
27Publications
10H-index
300Citations
Publications 23
Newest
#1Nitika GargH-Index: 9
#2Rahul GovindH-Index: 10
Last. Anish NagpalH-Index: 9
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Across two studies, this research examines the effects of positive versus negative framing of health messages on food consumption, in the relatively short and long run. Specifically, it studies the...
Source
#1Wenbin Sun (Rockhurst University)H-Index: 3
#2Rahul Govind (UNSW: University of New South Wales)H-Index: 10
The traditional understanding of corporate social responsibility (CSR) has largely been focused on its downstream performance implications, particularly its associations with firms’ customer market metrics such as customer loyalty, customer satisfaction and customer co-creation as well as financial ones such as firm value, return on assets etc. However, given the close relationship between CSR and marketing that literature has identified, it is surprising that the relationship between a focal up...
1 CitationsSource
#1Rahul GovindH-Index: 10
#2Nitika GargH-Index: 9
Last. Vikas MittalH-Index: 57
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How and why does the association between weather and hedonic consumption differ between men and women? This article theorizes that women have a stronger affective response to weather conditions, wh...
4 CitationsSource
#1Rahul GovindH-Index: 10
#2Nitika GargH-Index: 9
Last. Vikas MittalH-Index: 57
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Supplemental Material, jmr.17.0452-File003 for Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender by Rahul Govind, Nitika Garg and Vikas Mittal in Journal of Marketing Research
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#1Nitika GargH-Index: 9
#2Rahul GovindH-Index: 10
Last. Wayne D. HoyerH-Index: 56
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#1Pennie FrowH-Index: 24
Last. Rahul GovindH-Index: 10
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Purpose: This paper aims to conceptualize and characterize service ecosystems, addressing calls for research on this important and under-researched topic. Design/methodology/approach: The authors draw on four meta-theoretical foundations of S-D logic – resource integration, resource density, practices and institutions – providing a new integrated conceptual framework of ecosystem well-being. They then apply this conceptualization in the context of a complex healthcare setting, exploring the char...
25 CitationsSource
#1Wenbin Sun (Rockhurst University)H-Index: 3
#2Shanji YaoH-Index: 1
Last. Rahul Govind (UNSW: University of New South Wales)H-Index: 10
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In the literature, CSR’s roles on firm performance are found to be positive, negative, or neutral. This inconclusive pattern suggests there may be a more complicated mechanism at work than the traditional focus on simple linear associations. We propose and test an inverted-U-shaped relationship between CSR and shareholder value, the fundamental measure of firm performance. Further, we incorporate a critical firm attribute, marketing capability, to moderate the nonlinear link between CSR and shar...
16 CitationsSource
#1Rahul Govind (UNSW: University of New South Wales)H-Index: 10
#2Jatinder J. Singh (EADA Business School)H-Index: 14
Last. Shachi D’SilvaH-Index: 1
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Although consumers increasingly claim to demand ethical products and state that they are willing to reward firms that are ethical, studies have highlighted that there is a significant gap between consumers’ explicit attitudes toward ethical products and their actual purchase behavior. This has major implications for firm policies revolving around business ethics. This research contributes to the understanding of the attitude–behavior gap in ethical consumption that literature has identified but ...
25 CitationsSource
#1Jatinder J. Singh (EADA Business School)H-Index: 14
#2Nitika Garg (UNSW: University of New South Wales)H-Index: 9
Last. Scott J. Vitell (University of Mississippi)H-Index: 67
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Although various factors have been studied for their influence on consumers’ ethical judgments, the role of incidental emotions has received relatively less attention. Recent research in consumer behavior has focused on studying the effect of specific incidental emotions on various aspects of consumer decision making. This paper investigates the effect of two negative, incidental emotional states of anger and fear on ethical judgment in a consumer context using a passive unethical behavior scena...
23 CitationsSource
#1Gavin NortheyH-Index: 11
#2Rahul GovindH-Index: 10
Last. Patrick van EschH-Index: 11
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Abstract: Commitment, persistence and effort have long been considered critical components for an individual's academic success. Yet, according to the old proverb, two heads are better than one and collaborative learning may yield greater benefits than what might be achieved by an individual. Because of this, collaborative learning has been labelled a “social imperative” (DuFour & Marzano, ) that has a positive impact on individual learning behaviours, academic outcomes and the overall level of ...
10 CitationsSource