Understanding Retail Experiences and Customer Journey Management
Abstract
Customer journey management (CJM) and understanding the role of customer experiences at each stage of the journey is of paramount importance to retailers and manufacturers to survive and thrive in this technology intensive environment. In this special issue we have focused on the following themes: the role of technology, the importance of social, cultural and political factors, and the role of retail environment, numeric information,...
Paper Details
Title
Understanding Retail Experiences and Customer Journey Management
Published Date
Mar 1, 2020
Journal
Volume
96
Issue
1
Pages
3 - 8
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Notes
History