The Anchoring Effects of Temperature Cues on Price Valuations
Abstract
This research involves two studies examining the effect of visual cues on consumer valuations of a service product. Findings show visual cues have an anchoring effect on perceived value, with the effect being attenuated by a moderator (impulsivity). The presence of a causal mechanism (positive affect) was also...
Paper Details
Title
The Anchoring Effects of Temperature Cues on Price Valuations
Published Date
Jan 1, 2018
Journal
Volume
46
Pages
469 - 470
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Notes
History