Country image appraisal: More than just ticking boxes
Abstract
Current academic research almost unquestionably adopts an attitudinal measurement approach to assess the image of a country using standardized rating scales. This study revisits the image construct and proposes an alternative approach for assessing country image based on psycholinguistics and associative networks. With this approach, new country image attributes emerge that enhance the information provided by traditional attitudinal measures. In...
Paper Details
Title
Country image appraisal: More than just ticking boxes
Published Date
Sep 1, 2020
Journal
Volume
117
Pages
764 - 779
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