Panic Attack: How Illegitimate Invasions of Privacy Cause Consumer Anxiety and Dissatisfaction

This research fills a gap in the literature regarding face-to-face privacy invasions. Most research in the privacy arena examines information privacy (e.g., credit card and data information) and ignores the privacy component of face-to-face interactions. Using three studies, the authors explore the impact of physical and visual invasions on privacy control. The findings show that only one dimension of privacy needs to be invaded for consumers to...