Jennifer L. Stevens
University of Toledo
AestheticsHospitalitySupply chainInternet privacyScarcityAdvertisingBusiness ethicsJournalismEmpirical researchFeelingInformation privacyProduct (category theory)Consumption (economics)Word of mouthAttributionSociologyBusinessLoyalty business modelComputational linguisticsPsychologyProsocial behaviorEconomicsMarketingCognitionReactanceExtant taxonCryptocurrencyCognitive psychologyBest practicePersonal spaceProcess managementSustainability organizationsOverconsumptionEmerging technologiesPerceptionSocial impact theoryMarket researchControl (management)TicketEquity (finance)Brand relationshipProduction (economics)PurchasingAngerOrientation (mental)BlockchainAspirational brandTransparency (behavior)Brick and mortarService (business)PopularityPanicPopulationMedia studiesCredit cardData informationCustomer participationCustomer experienceElectronic word of mouthProduct reviewsFirm strategyPeer relationshipsConsumer responseCoping theoryService strategyNatural resourceExperiential learningAffect (psychology)Public relationsProcess (engineering)PhenomenonProfessional developmentOnline advertisingSocial mediaCensorshipCommerceSustainable agricultureAnxietyKnowledge managementTaxonomy (biology)SustainabilitySocial psychologyE-commerceTeaching methodConceptualizationSituational ethicsMarketing strategySocial identity theoryCustomer relationship management
Publications 15
#1Mark R. Gleim (AU: Auburn University)H-Index: 8
#2Jennifer L. Stevens (UT: University of Toledo)H-Index: 4
Marketers are faced with understanding and implementing new technologies at a greater rate than ever before. Yet despite the emergence of blockchain technology over a decade ago, it has received very little attention by academic researchers in marketing. Given the unique attributes of blockchain—transparent, decentralized, and immutable—it can create a more secure, customer centric, and open marketplace for consumers and businesses. This research contends that blockchain has the potential to tra...
1 CitationsSource
#1Stacie F. Waites (Marquette University)H-Index: 2
#2Jennifer L. Stevens (UT: University of Toledo)H-Index: 4
Last. Tyler Hancock (UT: University of Toledo)H-Index: 2
view all 3 authors...
4 CitationsSource
This research fills a gap in the literature regarding face-to-face privacy invasions. Most research in the privacy arena examines information privacy (e.g., credit card and data information) and ig...
3 CitationsSource
#1Alexandra K. Abney (UAB: University of Alabama at Birmingham)H-Index: 3
#2Laurel Aynne Cook (WVU: West Virginia University)H-Index: 6
Last. Jennifer L. Stevens (UT: University of Toledo)H-Index: 4
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The popularity of social media among students and practitioners has encouraged marketing educators to find ways to incorporate social media into their classrooms. We offer results from an intercoll...
3 CitationsSource
#1Carol L. Esmark Jones (MSU: Mississippi State University)H-Index: 3
#2Jennifer L. Stevens (UT: University of Toledo)H-Index: 4
Last. Brian I. Spaid (College of Business Administration)H-Index: 6
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17 CitationsSource
#1Jennifer L. Stevens (UT: University of Toledo)H-Index: 4
#2Brian I. Spaid (College of Business Administration)H-Index: 6
Last. Carol L. Esmark Jones (MSU: Mississippi State University)H-Index: 3
view all 4 authors...
This article discusses several practical solutions for dealing with online customer complaints. Online complaints are inevitable; how a firm responds can make the difference. There are techniques that managers can use not only to minimize the detrimental impact of online complaints, but also to produce beneficial outcomes. Herein, we introduce our 3T framework, designed to help managers and support teams respond to online complaints in a thoughtful and measured way. We build on word-of-mouth res...
31 CitationsSource
#1Tyler HancockH-Index: 2
Last. Stacie F. WaitesH-Index: 2
view all 3 authors...