Michael Breazeale
Mississippi State University
Customer retentionInternet privacyAdvertisingFeelingConsumption (economics)Word of mouthSociologyBusinessPsychologyMarketingReactancePolitical sciencePerceptionControl (management)Brand relationshipElectronic word of mouthPublic relationsSocial mediaFocus groupSocial psychologyInterpersonal relationshipCustomer relationship management
32Publications
13H-index
462Citations
Publications 32
Newest
#1Tyler HancockH-Index: 2
#2Frank G. AdamsH-Index: 11
Last. Jason E. LuegH-Index: 10
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This paper aims to identify the ways that customers respond to customer-to-customer comparisons that may drive loyal customers to engage in undesirable behaviors. The research examines the role that jealousy and envy play in restoring equity through revenge-seeking intentions.,The study uses survey research methodology. The measurement model is validated using CFA, and hypotheses are tested using structural equation modeling. The mediated relationships are calculated using the bootstrap method, ...
Source
This research fills a gap in the literature regarding face-to-face privacy invasions. Most research in the privacy arena examines information privacy (e.g., credit card and data information) and ig...
2 CitationsSource
#1Sandra Loureiro (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 28
#2Michael Breazeale (MSU: Mississippi State University)H-Index: 13
Last. Antonia Radic (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 1
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The present study aims to analyze (i) the effect of mindfulness as a moderator on the relationship between rural experience economy and happiness and (ii) the influence of rural experience, specifically agritourism, on behavioral intentions through happiness and memory creation. The relationships hypothesized in the model are informed by a literature review and tested using partial least squares approach and bootstrapping procedure. Data are collected in Dalmatia (Croatia) from nearby rural tour...
4 CitationsSource
#1Carol L. Esmark Jones (MSU: Mississippi State University)H-Index: 3
#2Jennifer L. Stevens (UT: University of Toledo)H-Index: 4
Last. Brian I. Spaid (College of Business Administration)H-Index: 6
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13 CitationsSource
#1Jennifer L. Stevens (UT: University of Toledo)H-Index: 4
#2Brian I. Spaid (College of Business Administration)H-Index: 6
Last. Carol L. Esmark Jones (MSU: Mississippi State University)H-Index: 3
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This article discusses several practical solutions for dealing with online customer complaints. Online complaints are inevitable; how a firm responds can make the difference. There are techniques that managers can use not only to minimize the detrimental impact of online complaints, but also to produce beneficial outcomes. Herein, we introduce our 3T framework, designed to help managers and support teams respond to online complaints in a thoughtful and measured way. We build on word-of-mouth res...
20 CitationsSource
#1Sandra Loureiro (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 28
#2Dong-Mo Koo (KNU: Kyungpook National University)H-Index: 16
Last. Michael Breazeale (MSU: Mississippi State University)H-Index: 13
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University social responsibility as recycling and environmental protection attitude is a core issue in higher education. However, scarce research examines the factors that influence individuals' commitment to recycling and environmental preservation, and even less explores how that commitment can lead to preferential behaviour, word of mouth and willingness to sacrifice for recycling and environmental preservation. This study examines the roles of need for self-expression and arousal to explain ...
1 CitationsSource
#1Adam Farmer (MSU: Mississippi State University)H-Index: 6
#2Michael Breazeale (MSU: Mississippi State University)H-Index: 13
Last. Stacie F. Waites (Marquette University)H-Index: 2
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AbstractFood overconsumption contributes greatly to health problems that affect a large portion of the population while also straining the earth’s natural resources. Attempts by policy makers to encourage sustainable food practices often focus more on the role of producers and less on the role of consumers, even though a growing number of consumers are concerned about the sustainability of their food products. Yet consumers often fail to perceive any immediate, personal benefits from consuming s...
7 CitationsSource
#1Joel E. Collier (MSU: Mississippi State University)H-Index: 19
#2Michael Breazeale (MSU: Mississippi State University)H-Index: 13
Last. Allyn White (University of Mississippi)H-Index: 6
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Purpose When a failure occurs with a self-service technology (SST), do customers want to give back the “self” in self-service? The authors explore employee’s role in a self-service failure and how the presence of other customers can change that role. Specifically, they examine how the self-monitoring of customers behavior during a failure can change recovery preferences. Design/methodology/approach Data were collected from customers of a movie self-service ticket kiosk and a grocery self-checkou...
22 CitationsSource
#1Carol L. Esmark (MSU: Mississippi State University)H-Index: 9
#2Stephanie M. Noble (UT: University of Tennessee)H-Index: 22
Last. Michael Breazeale (MSU: Mississippi State University)H-Index: 13
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This research fills a gap in the retailing literature regarding the impact of shoppers’ perceptions of being watched while shopping for embarrassing products. Four studies consistently show that an employee watching a shopper can cause the shopper to either permanently or temporarily leave the shopping area as purchase intentions decrease. Reactance theory explains this relationship, which is mediated by consumers’ feelings of control over their own privacy. Essentially, when shoppers believe an...
12 CitationsSource
#1Susan FournierH-Index: 31
#2Michael BreazealeH-Index: 13
Last. Kevin Lane KellerH-Index: 72
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Foreword (Kevin Lane Keller) Introduction: The Why, How, and So What of Consumers' Relationships with Their Brands (Marc Fetscherin, Michael Breazeale, Susan Fournier) Part I: The "What" of Brand Relationships: Exploring Brand Relationship Varieties and Type 1. When is our Connection to Brands like our Connection to People?: Differentiating between Consumer-Brand Relationships and Interpersonal Relationships (Vanitha Swaminathan and Sara Loughran Dommer) 2. Exploring Relationship Analogues in th...
31 CitationsSource