One of a kind: The strong and complex preference for unique treatment from romantic partners

Individuals prefer romantic partners who universally treat others well (i.e., partners who exhibit trait-level generosity) and also prefer partners who treat them uniquely. Previous work supports both preferences, yet the literature has largely ignored what happens when these preferences conflict. In the present work, we compare these two preferences in romantic relationships by pitting people's preference for trait-level generosity from their...