Overlay ads in humorous online videos: it’s a matter of timing
Volume: 38, Issue: 7, Pages: 1046 - 1066
Published: Jul 22, 2019
Abstract
Humorous video genres (e.g. comedy/skits, pranks, or humorous vlogs and gaming videos) are among the most popular on online platforms like YouTube. The most common way for brands to advertise in...
Paper Details
Title
Overlay ads in humorous online videos: it’s a matter of timing
Published Date
Jul 22, 2019
Volume
38
Issue
7
Pages
1046 - 1066
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