International Journal of Advertising
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1369
Papers 1440
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#1Jesús Martínez-Navarro (University of Alicante)
#2Enrique Bigné (University of Valencia)H-Index: 25
This study investigates individuals’ motivations to create sponsored video ads in response to corporate online advertising competitions, and the creative strategies they employ when so doing. The f...
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#1A-Reum Jung (Sejong University)
#2Jun Heo (LSU: Louisiana State University)H-Index: 4
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#1Rodrigo Uribe (University of Chile)H-Index: 8
#2Rafael Labra (University of Chile)
Last. Enrique Manzur (University of Chile)H-Index: 6
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This paper examines the effectiveness of AR ads vs. traditional ones, differentiating the effects of two types of AR advertisements (ARH and QRH), and the moderating effects of three personality tr...
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Last. Mairead Brady (Trinity College, Dublin)H-Index: 7
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Teenagers are avid consumers of social media and also constitute attractive target audiences for influencer marketing (IM). Teenagers can perceive strong, parasocial relationships with influencers,...
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#1Haiyun Zhu (Dongguk University)
#2Mikyoung Kim (Hongik University)H-Index: 4
Last. Yung Kyun Choi (Dongguk University)H-Index: 17
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In an investigation of social media ad endorsers’ successful effects, this study examines congruity effects between endorser type (celebrity vs. social media influencer [SMI]), message appeal (soft...
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This special issue of the International Journal of Advertising, “New Insights on Digital and Social Media Advertising,” features five articles selected from papers presented at the Global Fashion M...
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#1Jung Ah Lee (SNU: Seoul National University)
#2Sabitha Sudarshan (University of Texas at Austin)H-Index: 1
Last. Matthew S. Eastin (University of Texas at Austin)H-Index: 32
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Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for marketers, little is understood about the sociopsychological motives that drive consumers to follow them. T...
1 CitationsSource
#1Juran Kim (Jeonju University)H-Index: 12
#2Seungmook Kang (Jeonju University)H-Index: 5
Last. Joonheui Bae (KNU: Kyungpook National University)H-Index: 4
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The purpose of this study is to investigate the influence of consumer goals on artificial intelligence (AI) driven interactive recommendation agents (IRAs) and examine the effects of consumers’ con...
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#1Scott Koslow (Macquarie University)H-Index: 16
#2David W. Stewart (LMU: Loyola Marymount University)H-Index: 45
This article offers a commentary on the state of advertising and media research. It suggests that the continuing evolution of media continues to disrupt advertising research and practice. The artic...
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#1Chen LouH-Index: 8
#2Hyunjin KangH-Index: 11
Last. Caleb H. TseH-Index: 5
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Artificial intelligence (AI) is rapidly reconstructing consumer experiences with brands in recent years. However, there have been the unsettled debates on whether humans react to robots (e.g., chat...
1 CitationsSource
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