Impulse buying: a meta-analytic review
Volume: 48, Issue: 3, Pages: 384 - 404
Published: Jul 9, 2019
Abstract
Impulse buying by consumers has received considerable attention in consumer research. The phenomenon is interesting because it is not only prompted by a variety of internal psychological factors but also influenced by external, market-related stimuli. The meta-analysis reported in this article integrates findings from 231 samples and more than 75,000 consumers to extend understanding of the relationship between impulse buying and its...
Paper Details
Title
Impulse buying: a meta-analytic review
Published Date
Jul 9, 2019
Volume
48
Issue
3
Pages
384 - 404
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