Journal of the Academy of Marketing Science
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Brands allocate their social media advertising across multiple platforms such as Facebook, Twitter, Instagram, and YouTube. Because consumers use multiple social media, brand communications on one platform could generate engagement within the same platform (direct effects) and potentially impact engagement with the brand on the other platforms (spillover effects). Additionally, past engagement with a post on a platform could sustain into the future, thereby improving the longevity of posts (carr...
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Some companies design processed foods to contain aesthetic imperfections such as non-uniformities in shape, color, or texture. Simultaneously, consumers annually discard millions of pounds of unprocessed, safe-to-eat fruits and vegetables owing to aesthetic imperfections. Why design processed foods with aesthetic imperfections when people discard unprocessed foods because of them? Seven studies, including a choice study at a grocery store and an incentive-compatible study, show that the effect o...
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Digital business transformation forces firms to develop foundational capabilities to remain competitive. However, despite considerable academic and managerial interest, the nature of a digital business capability (DBC) that creates value by effectively managing digital business transformation remains unclear. Drawing on a mixed-methods approach, we conceptualize and operationalize the DBC construct. In Study 1, we examine the effects of DBC on firm performance using a cross-industry, multisource...
1 CitationsSource
#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 16
#2Shailendra Pratap Jain (UW: University of Washington)H-Index: 10
Last. Raji Srinivasan (University of Texas at Austin)H-Index: 16
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Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency persists, with four "major" pandemics disrupting the planet in the last 65 years and more expected in the future. While many of the economic and health consequences of pandemics are well-documented, their marketing implications are less understood. Addressing this gap, we develop a broad, conceptual framework to highlight t...
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#1Lars Bergkvist (ZU: Zayed University)H-Index: 15
#2Martin Eisend (European University Viadrina)H-Index: 32
This study proposes an ideal, four-stage model of construct evolution (emergence → conceptualization → competition → consensus) to explain construct development over time. An in-depth analysis of conceptualizations of two constructs, market orientation (MO) and customer-based brand equity (CBBE), however, reveals different evolutionary stages and trajectories that deviate from the ideal model. The final stage for MO and CBBE is fragmentation, not consensus, characterized by customized operationa...
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#1Robert M. Peterson (NIU: Northern Illinois University)H-Index: 13
#2Avinash Malshe (University of St. Thomas (Minnesota))H-Index: 17
Last. Howard F. Dover (UTD: University of Texas at Dallas)H-Index: 2
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Practitioners have touted sales enablement as a prominent solution to the challenges of the evolving buying and selling environments; however, empirical research on this concept is nonexistent in extant literature. Furthermore, while the pervasiveness of sales domain scholarship suggests that salespeople will continue to influence sales practice through expanded opportunities, firms must also blend the art and science of engaging customers in a profitable and sustainable manner. To address these...
1 CitationsSource
#1Jordan W. Moffett (UK: University of Kentucky)
#2Judith Anne Garretson Folse (LSU: Louisiana State University)H-Index: 15
Last. Robert W. Palmatier (UW: University of Washington)H-Index: 42
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Extant communication theories predate the explosion of digital formats and technological advances such as virtual reality, which likely explains their predominant focus on traditional and format-level (e.g., face-to-face, email) rather than digital or characteristic-level (e.g., visual cues, synchronicity) design decisions. Firms thus lack insights into how to create and use emerging digital formats, individually or synergistically. To establish a holistic framework of bilateral multiformat comm...
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#1Nukhet Harmancioglu (Koç University)H-Index: 14
#2Stefan Wuyts (PSU: Pennsylvania State University)H-Index: 1
Last. Peren Ozturan (Özyeğin University)
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Modularization, an important trend in innovation markets, allows for recombination of product components into multiple end-product configurations. Although modularization has consequences for how firms manage their relationships with upstream component suppliers, the governance implications of modularity for innovation sourcing relationships have not been adequately examined in the prior literature. We intend to bridge this gap. We argue that (i) buyer firms employ governance mechanisms (monitor...
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#1Katharina Keller (Goethe University Frankfurt)H-Index: 3
#2Christian Schlereth (WHU - Otto Beisheim School of Management)H-Index: 11
Last. Oliver Hinz (Goethe University Frankfurt)H-Index: 22
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