Journal of the Academy of Marketing Science
Papers 2,268
1 page of 227 pages (2,268 results)
#1Fred Miao (UTA: The University of Texas at Arlington)H-Index: 1
#2Yi Zheng (UTA: The University of Texas at Arlington)
Last. Kenneth Evans (OCU: Oklahoma City University)
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Extant research on salespersons’ regulatory foci has mainly focused on behaviors that are congruent with salespersons’ regulatory orientations (dominant pathway) to the neglect of alternate, yet essential salesperson behaviors that may render less “fit” (supplemental pathway). Moreover, the literature is also silent on managerial actions that can motivate salespeople to perform even when the environment is not conducive to perceived fit. Using a triadic dataset from salespeople, their managers, ...
#1John Hulland (UGA: University of Georgia)H-Index: 34
#2Mark B. Houston (TCU: Texas Christian University)H-Index: 30
#1Lara Stocchi (University of South Australia)H-Index: 8
#2Naser Pourazad (Flinders University)H-Index: 4
Last. Paul Harrigan (UWA: University of Western Australia)H-Index: 22
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We present an integrative review of existing marketing research on mobile apps, clarifying and expanding what is known around how apps shape customer experiences and value across iterative customer journeys, leading to the attainment of competitive advantage, via apps (in instances of apps attached to an existing brand) and for apps (when the app is the brand). To synthetize relevant knowledge, we integrate different conceptual bases into a unified framework, which simplifies the results of an i...
#1Larisa Kovalenko (BC: Boston College)
#2Alina Sorescu (TAMU: Texas A&M University)H-Index: 15
Last. Mark B. Houston (TCU: Texas Christian University)H-Index: 30
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Every new product introduction entails a branding decision: whether to name the product using a direct extension, a sub-brand, or a new brand. While previous research has focused on how consumers evaluate alternatives in lab settings, or, in studies based on secondary data, on the effectiveness of brand extensions in general, a comprehensive framework of the antecedents and consequences of new product branding decisions is lacking from the literature. The authors propose a theoretical framework ...
#1Barry J. Babin (University of Mississippi)H-Index: 56
#2Nina Krey (Rowan University)H-Index: 8
#1Jingwen Liu (HIT: Harbin Institute of Technology)H-Index: 1
#2Peng Zou (HIT: Harbin Institute of Technology)H-Index: 2
Last. Yu Ma (Desautels Faculty of Management)
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Food preferences are often influenced by environmental cues such as temperature, scent, and sound. Although air pollution is a subtle but daily presence in consumers’ lives, a lack of marketing research exists on whether and how it affects food preferences. This article theorizes that as a natural stressor, air pollution can induce bad moods in people and in turn lead to an increase in unhealthy food preferences. We combine three complementary methodologies to test our hypotheses. Based on large...
#1Malika Malika (NYU: New York University)H-Index: 2
#2Durairaj Maheswaran (NYU: New York University)H-Index: 30
Last. Shailendra Pratap Jain (UW: University of Washington)H-Index: 14
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Five studies examine how perceived financial constraints and abundance determine when consumers will engage in solitary or social purchases. When financially constrained, consumers prefer solitary (vs. social) purchases. We also identify self-construal as a moderator of how consumers spend their discretionary income. While independent consumers prefer solitary (vs. social) purchases, interdependent consumers prefer social (vs. solitary) purchases. Interestingly, when consumers have adequate disc...
#1Gulen Sarial Abi (CBS: Copenhagen Business School)
#2Aulona Ulqinaku (University of Leeds)H-Index: 5
Last. Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 18
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Past research indicates that individuals with scarce resources focus on urgent needs. We hypothesize and find that individuals with scarce financial resources have greater discretionary expenditures such that they engage in more discretionary spending, borrowing, and investing. We demonstrate that one possible explanation for why those with scarce financial resources have greater discretionary expenditures is because they have more optimistic future perceptions. We support our predictions using ...
#1Jan-Michael Becker (BI Norwegian Business School)H-Index: 12
#2Dorian Proksch (University of Twente)H-Index: 5
Last. Christian M. Ringle (University of Waikato)H-Index: 76
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Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-free Gaussian copula approach. They use this method to identify and correct endogeneity when estimating regression models with non-experimental data. The Gaussian copula approach’s original presentation and performance demonstration via a series of simulation studies focused primarily on regression models without intercept. However, marketing and other disciplines’ researchers mainly use regression models w...
#1Ruth N. Bolton (ASU: Arizona State University)H-Index: 43
#2Anders Gustafsson (BI Norwegian Business School)H-Index: 56
Last. Lars Witell (LiU: Linköping University)H-Index: 35
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This study investigated how touchpoints moderate the antecedents of customer satisfaction with service encounters by comparing online and in-store encounters. Construal level theory was used within the Touchpoint, Context, Qualities (TCQ) Framework (De Keyser et al., 2020) to integrate a comprehensive model of how touchpoints—websites or stores—influence the magnitude of customer responses to qualities of service encounters. A hierarchical linear model (HLM) was estimated using survey data descr...
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