Impact of Cognition, Affect, and Social Factors on Technology Adoption
Volume: 13, Issue: 2, Pages: 1 - 1
Published: Jan 1, 2019
Abstract
In recent decades, high-tech innovations have become very essential in personal and corporate lives and the economy as a whole. The objective of this research is to propose and test a new model for consumer acceptance of technology by including three social constructs: social influence, susceptibility to normative influence, and susceptibility to informational influence. The new proposed model is expected to significantly improve the prediction...
Paper Details
Title
Impact of Cognition, Affect, and Social Factors on Technology Adoption
Published Date
Jan 1, 2019
Volume
13
Issue
2
Pages
1 - 1
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