Gift–image congruence and gift appreciation in romantic relationships: The roles of intimacy and relationship dependence

This research explores the effect of gift–image congruence on the recipient's gift appreciation, and the moderating effects of intimacy and the recipient's relationship dependence in romantic relationships. The results show that gift-recipient image congruence has a positive effect on the recipient's gift appreciation, while the effect of gift-giver image congruence on gift appreciation is insignificant or even negative in Chinese and...