Wenpei Fang
University of Science and Technology of China
Congruence (geometry)PsychologyPractical implicationsGift givingRomanceSocial psychology
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#1Biao Luo (USTC: University of Science and Technology of China)H-Index: 1
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Last. Xue Fei Cong (USTC: University of Science and Technology of China)H-Index: 1
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Abstract This research explores the effect of gift–image congruence on the recipient's gift appreciation, and the moderating effects of intimacy and the recipient's relationship dependence in romantic relationships. The results show that gift-recipient image congruence has a positive effect on the recipient's gift appreciation, while the effect of gift-giver image congruence on gift appreciation is insignificant or even negative in Chinese and non-Chinese samples. For both Chinese and non-Chines...
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