The impact of digital books on marketing communications
Abstract
Determining how notions of digital books influence digital divide and decision-making for organisations is problematic, not least because it is an evolving concept, rooted in consumer and organisational awareness in relation to levels of technological adoption. The concept represents a phenomenon that is elusive and prone to misconception. This paper examines how individual choices about IT products impact on social conceptualisations concerning...
Paper Details
Title
The impact of digital books on marketing communications
Published Date
Sep 1, 2019
Volume
50
Pages
131 - 137
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