Wilson Ozuem
University of Cumbria
The InternetAdvertisingEmpirical researchBusiness marketingBusinessPsychologyMarketingQualitative researchMarketing managementPerspective (graphical)PerceptionContext (language use)Service (business)Fashion industryMarketing communicationReturn on marketing investmentPublic relationsMarketing researchSocial mediaKnowledge managementDeveloping countrySocial identity theoryDigital marketing
69Publications
10H-index
447Citations
Publications 67
Newest
Source
#1Muhammad Naeem (University of Gloucestershire)H-Index: 5
#2Wilson Ozuem (University of Gloucestershire)H-Index: 10
The rise of social media platforms (SMPs) has increased information exchange, which can influence social consumer fashion brand engagement (SCFBE). Although there is evidence that SMPs increase online purchasing, there is limited understanding regarding how SMPs affect social fashion engagement, fashion brand relevance, and buying decisions. The present study targeted social media users who directly or indirectly engaged with reputed fashion brands in the UK. Findings revealed that social passio...
Source
#1Wilson Ozuem (University of Cumbria)H-Index: 10
#2Silvia Ranfagni (UniFI: University of Florence)H-Index: 7
Last. Kerry E. Howell (Northumbria University)H-Index: 11
view all 5 authors...
Abstract While the debate on online service failure and recovery strategies has been given considerable attention in the marketing and information systems literature, the evolving Covid-19 pandemic has brought about new challenges both theoretically and empirically in the consumption landscape. To fully understand customers' responses to service failure during a crisis we asked 70 millennials from three European Countries?Italy, France, and the UK?to describe their responses to service failure d...
Source
#1Wilson Ozuem (University of Cumbria)H-Index: 10
#2Michelle Willis (University of Cumbria)H-Index: 3
Last. Raye Ng (University of Cumbria)
view all 5 authors...
1 CitationsSource
#1Muhammad Naeem (University of Gloucestershire)H-Index: 5
#2Wilson Ozuem (University of Gloucestershire)H-Index: 10
Abstract Social distancing practices and staying at home have increased the time people spend on social media with the purpose of exchanging and consuming information about completing their routine practices safely. The Covid-19 pandemic has disrupted in-person banking operations and increased the physical threat for both retail bankers and customers. Consequently, the world has moved toward internet banking with the purpose to continue routine transactions for paying bills, purchasing groceries...
1 CitationsSource
#1Wilson Ozuem (University of Cumbria)H-Index: 10
#2Michelle Willis (University of Cumbria)H-Index: 3
Last. Geoff Lancaster (London School of Commerce)H-Index: 11
view all 6 authors...
1 CitationsSource
#1Muhammad Naeem (University of Gloucestershire)H-Index: 5
#2Wilson Ozuem (University of Gloucestershire)H-Index: 10
The Covid-19 pandemic led to social distancing and lockdown practices, which increased social interactions and information exchange on social media for timely decision making This study explores how social practices and social influence generated through social media created panic buying behavior among customers A social constructionist epistemological position was taken in order to understand the social practice of information sharing and to ask why different meanings were ascribed to Covid-19 ...
1 CitationsSource
#2Wilson OzuemH-Index: 10
Last. Raye Ng
view all 5 authors...
Existing studies on social enterprises offer conflicting and contrasting perspectives on the impact of social enterprises on developing countries. Although several studies focused on social enterprises in developing countries, an empirical study that examines how social enterprises develop marketing strategies in an increasingly interconnected digital marketing environment is lacking. The current study empirically investigated the effects of consumer perceptions on social enterprises’ marketing ...
2 CitationsSource
#1Wilson Ozuem (University of Cumbria)H-Index: 10
#2Michelle Willis (University of Cumbria)H-Index: 3
Source