Original paper
The effects of salience of the sound of food on consumption
Abstract
In order to promote their products, food marketers use labels (e.g., crunchy) to make salient the sound created by the food when it is eaten. Will merely making the sound of the food salient (without changing its actual sound) affect consumption? The extant literature is silent on this question. Addressing this gap, we propose that the mere salience of the food's sound can impact consumption. In three studies, we find that the salience of the...
Paper Details
Title
The effects of salience of the sound of food on consumption
Published Date
Jul 1, 2019
Journal
Volume
138
Pages
260 - 268
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Notes
History