Raji Srinivasan
University of Texas at Dallas
AdvertisingCompetitor analysisProduct (category theory)BusinessDual (category theory)PsychologyEconomicsMarketingMicroeconomicsNew product developmentEnterprise valueValue (mathematics)Value (economics)Test (assessment)Context (language use)Corporate governanceIndustrial organizationProduct (business)Knowledge managementPanel dataInformation processingMarketing strategyMarketing mix
Publications 37
#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 17
#2Shailendra Pratap Jain (UW: University of Washington)H-Index: 14
Last. Raji Srinivasan (University of Texas at Austin)H-Index: 16
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Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency persists, with four "major" pandemics disrupting the planet in the last 65 years and more expected in the future. While many of the economic and health consequences of pandemics are well-documented, their marketing implications are less understood. Addressing this gap, we develop a broad, conceptual framework to highlight t...
Product recalls hurt the sales of non-recalled products in the category because of negative spillovers. Recently, there has been some evidence of positive spillovers from recalls on the sales of non-recalled products. We focus on spillovers from brand- (i.e., same brand), firm- (i.e., same firm, but not same brand), and country-level (i.e., same country-of-origin, but not same firm) recalls on the sales of non-recalled products. Furthermore, we examine how advertising and price of non-recalled p...
#1Raji Srinivasan (University of Texas at Austin)H-Index: 16
#2Charles H. NobleH-Index: 18
Last. Jelena SpanjolH-Index: 16
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Many markets are liberalizing by opening up their economies to foreign competition, with the expectation that this will increase economic growth. While foreign competitors with superior technology ...
4 CitationsSource
#1Nailya Ordabayeva (BC: Boston College)H-Index: 10
#2Raji Srinivasan (University of Texas at Austin)H-Index: 16
Abstract In order to promote their products, food marketers use labels (e.g., crunchy) to make salient the sound created by the food when it is eaten. Will merely making the sound of the food salient (without changing its actual sound) affect consumption? The extant literature is silent on this question. Addressing this gap, we propose that the mere salience of the food's sound can impact consumption. In three studies, we find that the salience of the food's sound increases consumption because i...
1 CitationsSource
Firms sometimes engage in myopic management (e.g., cutting marketing spending, providing lenient credit to customers to improve short-term results). Although marketing is at the center of such myop...
9 CitationsSource
#1Raji SrinivasanH-Index: 16
#2Gary L. LilienH-Index: 62
Abstract Purpose The products of some firms emerge neither from new technology developments nor from attempting to address articulated consumers’ needs, but from a company-internal design-driven approach. To explore this design-driven approach, we propose a construct, design orientation, as a firm’s ability to integrate functionality, aesthetics, and meaning in its new products. We hypothesize relationships between a firm’s design orientation, customer orientation, technological orientation, and...
#1Deepa Chandrasekaran (UTSA: University of Texas at San Antonio)H-Index: 10
#2Raji Srinivasan (University of Texas at Austin)H-Index: 16
Last. Debika Sihi (SU: Southwestern University)H-Index: 6
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Individuals watch TV shows while simultaneously and/or immediately searching online. Thus, the content of offline TV ads can affect online brand search, a key predictor of sales. Yet there are few insights on the effect of offline ad content on online brand search. We develop hypotheses relating the informational and emotional content of TV ads on online brand search, independently, and in conjunction with two attentional content elements of the ad campaign, prior media publicity and brand websi...
27 CitationsSource
#1Raji SrinivasanH-Index: 16
#2Nandini RamaniH-Index: 2
1 CitationsSource
#1Raji Srinivasan (University of Texas at Austin)H-Index: 16
#2Stefan Wuyts (Koç University)H-Index: 17
Last. Girish MallapragadaH-Index: 8
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AbstractFirms’ boards of directors affect many strategic outcomes. Yet the impact of boards on new products, a key organizational adaptation mechanism, has been overlooked. Addressing this gap, the authors consider the effect of the firm’s board interlock centrality, the extent to which board members are connected to boards of other firms, on its new product introductions. They propose that board interlock centrality provides firms access to market intelligence, creating opportunities to introdu...
28 CitationsSource