Understanding hidden dimensions in textual reviews on Airbnb: An application of modified latent aspect rating analysis (LARA)

Many customers feel overwhelmed by excessive information provided on peer-review websites (e.g., Yelp). Thus, it is important to generate an effective mechanism to assist customers in identifying the dominant aspects and emotions embedded in textual reviews, and understand the contributions of these aspects and emotions to reviewers’ inclusive satisfaction (i.e. overall numerical rating). In the present study the Latent Aspect Rating Analysis...