doi.org/10.1016/j.jretconser.2018.10.007

Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality

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Journal of Retailing and Consumer Services13.10

Volume: 47, Pages: 57 - 65

Published: Nov 13, 2018

Paper Fields

Paper Details

Title

Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality

DOI

doi.org/10.1016/j.jretconser.2018.10.007

Published Date

Nov 13, 2018

Journal

Journal of Retailing and Consumer Services

Volume

47

Pages

57 - 65

Notes

History