Understanding fashion communication between Korean middle‐aged mothers and daughters

Published on Jan 1, 2019in International Journal of Consumer Studies3.864
· DOI :10.1111/IJCS.12483
Soozin Park1
Estimated H-index: 1
(SNU: Seoul National University),
Yun Jung Choi1
Estimated H-index: 1
(Mokpo National University),
Yuri Lee16
Estimated H-index: 16
(SNU: Seoul National University)
📖 Papers frequently viewed together
#1Sonali Diddi (CSU: Colorado State University)H-Index: 6
#2Linda S. Niehm (Iowa State University)H-Index: 18
This study provides understanding of factors that affect US consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR). The study utilizes a dual theoretical framework comprised of the theory of reasoned action (TRA) and Schwartz’s value theory. Data were collected via a web-based survey from a national sample of 407 US consumers. Findings revealed that moral norms, subjective norms, and attitudes were all important predictors of US consumers’ inten...
#1Yunjung Choi (Samsung)H-Index: 1
#2Sujin YangH-Index: 1
Last. Soyeon YoonH-Index: 1
view all 3 authors...
This study attempts to explain the unique patterns in Korean consumer behavior regarding the luxury fashion brands' donation activities by exploring the moderating effects of corporate ability (CA) and subjective norm (SN) on the relationship between donations and consumers' brand preference, brand trust, and purchase intention. A total of 209 completed questionnaires, collected from online surveys, were analyzed using moderated multiple regression. The result shows that donation amount informat...
#1Jessica L. Kestler (UC: University of Cincinnati)H-Index: 3
#2V. Ann Paulins (OU: Ohio University)H-Index: 6
Mother-daughter pairs were surveyed to explore their fashion influences on one another and to investigate the interrelated roles of their Fashion Involvement, Fashion Leadership, Opinion Leadership, and Information Seeking behaviors. Mothers and daughters agreed on the level of fashion influence that mothers have on daughters, but daughters perceived that they had more fashion influence on mothers than mothers reported. Additionally, levels of Fashion Involvement, Fashion Leadership, and Opinion...
Mothers and daughters are an influential dyad seen in US shopping malls, and their purchasing power is critical to the success of the retail industry. This study explores the longevity and relevance of that relationship to the development and maintenance of consumer skills and preferences. Consumer socialization theory has focused on the transfer of skills, values and knowledge, from parent to young child. Studies of intergenerational influences have yet to investigate the mother–daughter shoppi...
#1Hyeon Jeong Cho (SEMO: Southeast Missouri State University)H-Index: 3
#2Byoungho Jin (UNCG: University of North Carolina at Greensboro)H-Index: 29
The purpose of this study is to investigate U.S. small- and medium-sized apparel retailers’ international expansion by proposing a theoretical framework that incorporates the antecedents of small- and medium-sized apparel retail firms’ international market involvement. Data were collected via a self-administered questionnaire completed by apparel retailers nationwide. A total of 76 usable questionnaires were collected based on Dillman et al. (Internet, mail, and mixed-mode surveys: The tailored ...
#1Ayalla Ruvio (TU: Temple University)H-Index: 24
#2Yossi Gavish (Ono Academic College)H-Index: 8
Last. Aviv Shoham (SPbU: Saint Petersburg State University)H-Index: 53
view all 3 authors...
This paper focuses on the consumer's doppelganger effect, the inclination of consumers to intentionally mimic other individuals' consumption behaviors. Taking a role model perspective, we look at the inclination of Israeli teenage girls to resonate with role models with whom they have unidirectional (study 1; N = 152) and bidirectional (study 2; N = 343) relationships. The findings demonstrate that consumers' doppelgangers have a strong inclination to intentionally emulate other individuals' con...
To enhance the understanding of social shopping behavior along with its motivational antecedents and consequences, this study developed and tested a structural model of social shopping focused on the context of fashion consumption. An online survey was conducted with a random sample consisting of a total of 858 undergraduates enrolled at a large U.S. university. The results indicated that motivations toward social comparison were generally found to be antecedents of social shopping for fashion a...
#1Jiyun Kang (Texas State University)H-Index: 12
#2Haesun Park-Poaps (LSU: Louisiana State University)H-Index: 7
Despite the prevalence and significance of social shopping in fashion consumption, researchers have not systematically defined this phenomenon. The purpose of this study was to develop a scale of social shopping for fashion using three steps: Item generation, scale purification, and scale validation. A five-dimensional scale with 16 behavioral items was developed. The validation process successfully demonstrated reliability and validity of the scale. This study provides insights for marketers an...
Purpose – Responding to calls for a greater understanding of consumer socialization in young people, this paper aims to investigate daughters' perceptions of shopping with their mothers. It seeks to provide insights into the significance of the retail shopping experience for young women.Design/methodology/approach – This exploratory study is based on 30 online and three face‐to‐face interviews with young women aged between 20 and 22. The authors asked the young women who they shopped with and wh...
#1Banwari Mittal (Northern Kentucky University)H-Index: 28
#2Marla B. Royne (U of M: University of Memphis)H-Index: 18
Parents inevitably shape their young children's consumption during early years; does this influence endure as the offspring mature? We explore this phenomenon—known as Intergenerational Influence (IGI)—with survey data from 265 young adults and their parents for four product categories. Our specific focus is on two research questions: (1) By what modality is IGI transferred, and (2) does family relationship quality (FRQ) moderate IGI outcomes? Results show IGI to be present in differing degrees ...
Cited By1
#1Panayiota J. Alevizou (University of Sheffield)H-Index: 9
#2Claudia E. Henninger (University of Manchester)H-Index: 11
Last. Ranis Cheng (University of Sheffield)H-Index: 6
view all 4 authors...
This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.