Yuri Lee
Seoul National University
Supply chainThe InternetAdvertisingProduct (category theory)Consumption (economics)Corporate social responsibilityBusinessBrand awarenessPsychologyMarketingChinaBrand equityConsumer behaviourPerceptionPurchasingQuality (business)Brand loyaltyInternet shoppingFashion industryAffect (psychology)Descriptive statisticsProduct (business)ClothingBrand managementScale (social sciences)Structural equation modelingSocial psychology
117Publications
16H-index
780Citations
Publications 58
Newest
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#2Jeyeon JoH-Index: 1
Last. Joeun Lee (International University, Cambodia)H-Index: 2
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A circular economy paradigm has recently emerged to combat environmental pollution and climate change around the world. In the fashion industry, circular fashion has been spotlighted as an environmentally friendly approach to fashion products. The purpose of this study was to investigate consumers’ value and risk perceptions, product attitudes, and behavior intentions toward circular fashion consumption. Specifically, this study focuses on three types of circular fashion products from textile wa...
3 CitationsSource
As the number of North Korean refugees increases in South Korean, their acculturation to life in their host country is coming to be an important social issue. This study explores some clothing-related barriers experienced by North Korean refugees and their moderating effects on acculturation to South Korea. Data were collected using a self-administered survey of 163 female and 37 male North Korean refugees in South Korea aged 20 to 69 years. Descriptive analyses, t-tests, ANOVA, Duncan tests, an...
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#1Soozin Park (SNU: Seoul National University)H-Index: 1
#2Yun Jung Choi (Mokpo National University)H-Index: 1
Last. Yuri Lee (SNU: Seoul National University)H-Index: 16
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1 CitationsSource
This study investigates coping strategies of overweight or underweight males in Korea. For this purpose, the authors identify types of stress related to weight management. A qualitative method was utilized to collect the data related to successful weight management experiences of males aged 20-37 years. Data were analyzed based on a motivation theory of coping, which suggests coping strategy elements. The results of this study identified the stress related to weight: dissatisfaction with appeara...
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#1Jihyun LeeH-Index: 4
#2Yuri Lee (SNU: Seoul National University)H-Index: 16
The purpose of this paper is to examine the effect of the corporate social responsibility (CSR) activities of a fashion company with multiple brands. In particular, the aim is to determine the differences in the impact of corporate-level and brand-level CSR.,The data were collected using an online survey from the consumer panel of a marketing research firm in South Korea. The subjects were presented with the following stimuli of a fashion company with multiple brands: describing corporate-level ...
21 CitationsSource
#3Jeyeon JoH-Index: 1
Last. Yuri LeeH-Index: 16
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#1Minyoung Ahn (SNU: Seoul National University)
#2Joeun Lee (SNU: Seoul National University)
Last. Yuri Lee (SNU: Seoul National University)H-Index: 16
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ABSTRACTThe incidence of unethical conduct, whereby large companies imitate small companies’ product designs, is increasing. This study examined the way in which market leadership affected perceived warmth and competence with respect to design-imitating companies and investigated the relationships between these perceptions and consumer attitudes and behaviour. The results showed that reductions in perceived warmth and competence were significantly greater when market-leading companies copied sma...
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#1Chorong Youn (SNU: Seoul National University)H-Index: 5
#2So-Young Kim (SCH: Soonchunhyang University)H-Index: 4
Last. Jae Im Jang (SNU: Seoul National University)H-Index: 1
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This study aimed to develop a framework and measurement items for retailers to assess sustainability while avoiding potential subjectivity by combining top-down and bottom-up approaches, and verifying their validity based on consumer perceptions of sustainable retailing. The framework consisted of 54 measurement items categorized into a three-order hierarchical model. At the top level of the model, there were three third-order dimensions respectively related to consumers, retailers, and society....
14 CitationsSource