Review paper
The Loud Crowd: Using Vocal Responses to Understand the Emotional Experiences of Spectators
Abstract
Much research has been conducted on the relationship between emotions and the sport experience, but most research in this field has used survey data, which has proven to have many limiting factors when attempting to measure emotions. Rather than relying on surveys, the present study uses a more direct measure of consumer emotion: sound. By measuring the variations in sound levels among sport attendees, the present study provides an exploratory...
Paper Details
Title
The Loud Crowd: Using Vocal Responses to Understand the Emotional Experiences of Spectators
Published Date
Jan 1, 2018
Pages
36 - 48
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