Bob Heere
University of South Carolina
AdvertisingCorporate social responsibilitySociologyBusinessSocial responsibilityPsychologyMarketingConsumer behaviourPerceptionBrand communityLoyaltyIdentity (social science)FootballContext (language use)Public relationsSports marketingScale (social sciences)Applied psychologySocial psychologyIdentification (information)Sport managementSocial identity theory
52Publications
21H-index
1,314Citations
Publications 62
Newest
#1Amy Rundio (GS: Georgia Southern University)H-Index: 2
#2Marlene A. Dixon (A&M: Texas A&M University)H-Index: 21
Last. Bob Heere (UNT: University of North Texas)H-Index: 21
view all 3 authors...
Abstract Many sport programs aim to positively impact participants’ lives, but there is little understanding of how sport leads to those changes. The purpose of this study was to examine an extraordinary experience and the participants’ interpretations of that experience as well as their feelings of personal transformation through the experience. In doing so, the authors developed an understanding of how sport can be used to create meaningful life changes at the individual level. Semi-structured...
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#1Katherine R. N. Reifurth (Aurora University)H-Index: 2
#2Henry Wear (UO: University of Oregon)H-Index: 6
Last. Bob Heere (UNT: University of North Texas)H-Index: 21
view all 3 authors...
Abstract When a new sport team enters an existing league, branding becomes an important tool the team uses to establish itself and gain a following within the community. Previous research on new sport teams has focused on adult attachment and formation of fan communities, but few researchers have focused on children learning to value brands and branding techniques. Through this study, the authors examine the aspects of branding efforts, specifically branded imagery and associations, that childre...
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#1Matthew Katz (UMass: University of Massachusetts Amherst)H-Index: 8
#2Bob Heere (UNT: University of North Texas)H-Index: 21
Last. E. Nicole Melton (UMass: University of Massachusetts Amherst)H-Index: 8
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#1Fei Gao (USC: University of South Carolina)H-Index: 1
#2Bob Heere (UNT: University of North Texas)H-Index: 21
Last. Brian J. Mihalik (USC: University of South Carolina)H-Index: 10
view all 4 authors...
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#1Henry Wear (UO: University of Oregon)H-Index: 6
#2Bob Heere (UNT: University of North Texas)H-Index: 21
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#1Bob Heere (UNT: University of North Texas)H-Index: 21
#2Henry Wear (Deakin University)H-Index: 6
Last. Inge DeromH-Index: 7
view all 8 authors...
The purpose of this study is to examine how effective the international promotion of a sport event is on changing the destination image prior to the event if the sport event lacks global popularity...
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#1Arden J. Anderson (A&M: Texas A&M University)H-Index: 3
#2Marlene A. Dixon (A&M: Texas A&M University)H-Index: 21
Last. Bob Heere (UNT: University of North Texas)H-Index: 21
view all 6 authors...
Abstract Millions of refugees from the Middle East and Africa have moved to mainland Europe in recent years, where they face boredom, physical and mental health issues, and lack of social relationships. Policy makers consider sport an effective way to address these issues, but researchers have not fully considered managerial considerations in designing and delivering sport to refugees. The purpose of this study is to understand how sport managers can design and deliver sport to refugee populatio...
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#4Fang Meng (USC: University of South Carolina)H-Index: 12
Abstract News media helps individuals think about the impacts of hosting the Olympic Games, enabling them to clarify or construct their own opinions toward an Olympic bid. This study aims to unveil the rationale underlying such media influence with the help of agenda setting theory. An experimental study was conducted in both China with 505 respondents and the US with 449 respondents in which media content was manipulated and framed as either positive or negative. The result confirmed the causal...
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#1Seunghwan Lee (Kookmin University)H-Index: 7
#2Yu Kyoum Kim (SNU: Seoul National University)H-Index: 25
Last. Bob Heere (USC: University of South Carolina)H-Index: 21
view all 3 authors...
The purpose of this study was to identify key emotions associated with professional sport team brands and to develop a valid, reliable scale to measure the recall of these emotions. A pool of 30 potential emotions was drawn through a content analysis, a qualitative study (n = 67), frequency analysis (n = 560), and categorization process. The identified emotions were subjected to an exploratory factor analysis (n = 260) and confirmatory factor analysis (n = 286). The emotion recall scale consists...
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#1Stephen Hills (London Metropolitan University)H-Index: 4
#2Bob Heere (USC: University of South Carolina)H-Index: 21
Last. Matthew C. Walker (A&M: Texas A&M University)H-Index: 84
view all 3 authors...
Purpose The decision by the British Olympic Association to enter a soccer team into the Olympic Games of 2012, having not participated in the Olympic soccer competition since 1960, provided an opportunity to study representation as a predictor of fan identification. The paper aims to discuss this issue. Design/methodology/approach Using a quasi-experimental research design, the authors empirically validated the value of representation by comparing the identity levels of homogeneous samples of En...
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