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Customer satisfaction in Asia
Abstract
Customer satisfaction is a key concept in modern marketing thought and practice, which emphasizes delivering satisfaction to customers and obtaining profits in return. Given the rapid growth of the markets in Asia, it is increasingly important to examine the applicability of customer satisfaction models and theories in Asian countries that have different economic and cultural characteristics compared to Western countries. This special issue thus...
Paper Details
Title
Customer satisfaction in Asia
Published Date
Apr 22, 2018
Journal
Volume
35
Issue
6
Pages
387 - 391
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