Youjae Yi
College of Business Administration
Customer retentionAdvertisingOrganizational citizenship behaviorProduct (category theory)Service qualityBusinessLoyalty business modelEconometricsPsychologyMarketingCustomer satisfactionContext (language use)Service (business)Customer advocacyAffect (psychology)Computer scienceCustomer intelligenceCustomer to customerCustomer delightSocial psychology
121Publications
40H-index
28.1kCitations
Publications 113
Newest
#2Youjae YiH-Index: 40
Last. Hyuna BakH-Index: 1
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#1Taeshik Gong (Hanyang University)H-Index: 13
#2Youjae Yi (College of Business Administration)H-Index: 40
ABSTRACTDuring the last two decades, studies on customer citizenship behavior in the service context have gained the attention of researchers. However, there is no comprehensive review exploring th...
8 CitationsSource
#1Yookyung Park (College of Business Administration)H-Index: 2
#2Youjae Yi (College of Business Administration)H-Index: 40
Abstract The main purpose of this research is to investigate whether, why, and when givers and recipients perceive the value of a discounted gift differently. The studies provide convergent evidence that givers perceive discounted gifts as less valuable than regular-priced gifts whereas recipients do not perceive them as different. Givers' devaluation of the discounted gift is driven by their concern about the thoughtfulness of a gift. Moreover, the giver-recipient asymmetry is mitigated when th...
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#1Hyuna Bak (College of Business Administration)H-Index: 1
#2Youjae Yi (College of Business Administration)H-Index: 40
1 CitationsSource
#1Moon-Kyung Cha (Myongji University)H-Index: 2
#2Youjae Yi (SNU: Seoul National University)H-Index: 40
Last. Jaehoon Lee (FIU: Florida International University)H-Index: 6
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Abstract Much of the research on social class suggests that people in the lower (vs. higher) social class increase their portion of charitable giving for others in need. However, little is known about whether observing lower-class people performing charitable giving affects observers’ charitable decision-making. Across five studies, consumers are more willing to donate to charitable campaigns when they are informed that other donors come from lower class backgrounds than from higher class backgr...
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#1Yongju Kwon (SNU: Seoul National University)
#1Yongju Kwon (SNU: Seoul National University)
Last. Youjae Yi (SNU: Seoul National University)H-Index: 40
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#1Yookyung ParkH-Index: 1
#1Yookyung ParkH-Index: 2
Last. Youjae YiH-Index: 40
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Purpose The present study aims to demonstrate that providing a free gift upon purchase may induce consumers to devaluate the main product promoted with the offer. The mediating role of persuasion knowledge and the moderating role of consumer shopping orientation are also examined. Design/methodology/approach Three studies with between-subject designs are conducted to test the influence of product–gift fit on evaluations of the promoted product. Findings When a low-fit gift (vs a high-fit gift) i...
4 CitationsSource
#1Shinhyoung Lee (College of Business Administration)H-Index: 2
#1Shinhyoung Lee (College of Business Administration)H-Index: 1
Last. Youjae Yi (College of Business Administration)H-Index: 40
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5 CitationsSource
#1Youjae Yi (SNU: Seoul National University)H-Index: 40
#2Jacob C. Lee (UNIST: Ulsan National Institute of Science and Technology)H-Index: 6
Last. Saetbyeol Kim (SNU: Seoul National University)H-Index: 1
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ABSTRACTWe explored a novel phenomenon where people in certain social contexts voluntarily consume high-calorie foods with the altruistic motive of making other people feel comfortable and pleasant...
1 CitationsSource
#1Taeshik Gong (Hanyang University)H-Index: 13
#2Youjae Yi (SNU: Seoul National University)H-Index: 40
30 CitationsSource