Consumer adoption of mobile banking services: An empirical examination of factors according to adoption stages
Abstract
Many seminal studies have explored consumers’ attitude and perception to adopt mobile banking as a general and unique service channel. However, no empirical studies have so far addressed consumers’ intentions to select mobile banking service delivery channel from behavioral, technological, social, cultural, and organizational perspectives for the three distinct stages like static, interaction, and transaction service. This quantitative study...
Paper Details
Title
Consumer adoption of mobile banking services: An empirical examination of factors according to adoption stages
Published Date
Jul 1, 2018
Volume
43
Pages
54 - 67
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