Yogesh K. Dwivedi
Swansea University
The InternetAdvertisingEmpirical researchSociologyBusinessGovernmentPsychologyMarketingE-GovernmentPolitical scienceInformation systemContext (language use)Unified theory of acceptance and use of technologyPublic relationsComputer scienceBroadbandSocial mediaKnowledge managementInformation and Communications TechnologyStructural equation modeling
571Publications
84H-index
16kCitations
Publications 575
Newest
#1Gurmeet Singh (USP: University of the South Pacific)H-Index: 10
#2Shavneet Sharma (USP: University of the South Pacific)H-Index: 6
Last. Yogesh K. Dwivedi (Swansea University)H-Index: 84
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Abstract null null This study aims to explore the environmental sustainability intentions of family-owned businesses in Fiji. We developed a conceptual model that extends the theory of planned behavior (TPB) by incorporating intrinsic and extrinsic religiosity and ethical judgment as moderating variables. We used a quantitative research methodology to collect data from 374 family-owned businesses in Fiji. We further tested the proposed model of this study using structural equation modeling. The ...
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#1Anshuman Sharma (College of Business Administration)
#2Yogesh K. Dwivedi (Swansea University)H-Index: 84
Last. Muhammad Qutubuddin Siddiqui (College of Business Administration)H-Index: 1
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Abstract null null SMS advertising perception has been found to have a significant influence over consumer purchase intention either directly or indirectly. However, there is a dearth of comprehensive studies, suggesting precursors of SMS advertising perception and the process by which it influences the purchase intention. This study concentrates on answering this particular question by developing a research model and empirically validating it, based on the stimulus–organism–response (SOR) frame...
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#1Justin Paul (UPR: University of Puerto Rico)H-Index: 30
#2Altaf Merchant (UW: University of Washington)H-Index: 15
Last. Gregory M. Rose (UW: University of Washington)H-Index: 31
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Abstract Classic literature reviews help advance a subject area. In this article, we discuss the types of review articles and what kinds of review articles are likely to be impactful. In the case of theme- based reviews, we suggest that framework-based reviews that use a framework such as TCCM (Theory, Context, Characteristics, Methods) are generally more impactful than other types of reviews such as bibliometric reviews or narrative reviews. Reviews that develop classic theories are also very u...
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1 CitationsSource
#1Omar Nasseef (KAU: King Abdulaziz University)H-Index: 1
#2Abdullah M. Baabdullah (KAU: King Abdulaziz University)H-Index: 14
Last. Yogesh K. Dwivedi (Swansea University)H-Index: 84
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Abstract null null With the rapid evolution of data over the last few years, many new technologies have arisen with artificial intelligent (AI) technologies at the top. Artificial intelligence (AI), with its infinite power, holds the potential to transform patient healthcare. Given the gaps revealed by the 2020 COVID-19 pandemic in healthcare systems, this research investigates the effects of using an artificial intelligence-driven public healthcare framework to enhance the decision-making proce...
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Abstract null null While using artificial intelligence (AI) could improve organizational decision-making, it also creates challenges associated with the “dark side” of AI. However, there is a lack of research on managers' attitudes and intentions to use AI for decision making. To address this gap, we develop an integrated AI acceptance-avoidance model (IAAAM) to consider both the positive and negative factors that collectively influence managers' attitudes and behavioral intentions towards using...
2 CitationsSource
#1Yogesh K. Dwivedi (Swansea University)H-Index: 84
#2Elvira Ismagilova (University of Bradford)H-Index: 11
Last. Yichuan Wang (University of Sheffield)H-Index: 22
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Abstract The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts ...
86 CitationsSource
#1S. Sreejesh (Indian Institute of Management Kozhikode)H-Index: 2
#2Tathagata Ghosh (T. A. Pai Management Institute)H-Index: 5
Last. Yogesh K. Dwivedi (Swansea University)H-Index: 84
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Abstract Extant studies in the domain of gamification of advertising examine the effects of content-driven factors (i.e., game and brand characteristics) of online games on consumer behavior. However, they mostly overlook the role of important contextual cues such as access platform (online channel to access these games) and gaming device. Effects of these cues on consumer behavior are examined in three experimental studies. Study 1 examines a 2 (access platform) × 2 (gaming device: mobile phone...
2 CitationsSource