The Effort Paradox: Effort Is Both Costly and Valued
Abstract
According to prominent models in cognitive psychology, neuroscience, and economics, effort (be it physical or mental) is costly: when given a choice, humans and non-human animals alike tend to avoid effort. Here, we suggest that the opposite is also true and review extensive evidence that effort can also add value. Not only can the same outcomes be more rewarding if we apply more (not less) effort, sometimes we select options precisely because...
Paper Details
Title
The Effort Paradox: Effort Is Both Costly and Valued
Published Date
Apr 1, 2018
Journal
Volume
22
Issue
4
Pages
337 - 349
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