When Intertemporal Rewards Are Hedonic, Larger Units of Wait Time Boost Patience

Volume: 28, Issue: 4, Pages: 612 - 628
Published: Dec 21, 2017
Abstract
In intertemporal choices between smaller‐sooner (SS) and larger‐later (LL) rewards, five studies reveal that patience for the LL option is influenced by an interactive effect of the measurement units used to express wait time (large vs. small) and the type of the reward (hedonic vs. utilitarian). Specifically, larger time units boost patience, but more so when rewards are hedonic rather than utilitarian. In line with the numerosity heuristic,...
Paper Details
Title
When Intertemporal Rewards Are Hedonic, Larger Units of Wait Time Boost Patience
Published Date
Dec 21, 2017
Volume
28
Issue
4
Pages
612 - 628
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