Eva C. Buechel
University of Southern California
AdvertisingProduct (category theory)MicrobloggingEconometricsPsychologyEconomicsCognitionMicroeconomicsImpact biasCognitive psychologyOperations managementPleasureAffective forecastingSocial supportHappinessOutcome (probability)PatienceBeautyEvent (probability theory)PreferenceComputer scienceSocial mediaSocial psychology
21Publications
8H-index
186Citations
Publications 21
Newest
#1Carey K. Morewedge (BU: Boston University)H-Index: 27
#2Meng Zhu (Johns Hopkins University)H-Index: 9
Last. Eva C. Buechel (SC: University of Southern California)H-Index: 8
view all 3 authors...
8 CitationsSource
#1Rafay A. Siddiqui (PolyU: Hong Kong Polytechnic University)H-Index: 2
#2Ashwani Monga (RU: Rutgers University)H-Index: 3
Last. Eva C. Buechel (USC: University of South Carolina)H-Index: 8
view all 3 authors...
5 CitationsSource
#1Eva C. Buechel (USC: University of South Carolina)H-Index: 8
#2Claudia Townsend (UM: University of Miami)H-Index: 12
13 CitationsSource
#1Eva C. Buechel (USC: University of South Carolina)H-Index: 8
#2Jonah Berger (UPenn: University of Pennsylvania)H-Index: 39
Online social networks have become extremely popular, but what drives sharing through these channels? We demonstrate that one of the most popular features of online social networks, microblogging (e.g., tweeting or sharing Facebook status updates), is driven in part by its undirected nature. Microblogging allows people to simultaneously express themselves to a large number of potential communication partners without having to address anyone in particular. As a result, this communication channel ...
11 CitationsSource
#1Eva C. Buechel (USC: University of South Carolina)H-Index: 8
#2Jiao Zhang (UO: University of Oregon)H-Index: 13
Last. Carey K. Morewedge (BU: Boston University)H-Index: 27
view all 3 authors...
: Affective forecasts are used to anticipate the hedonic impact of future events and decide which events to pursue or avoid. We propose that because affective forecasters are more sensitive to outcome specifications of events than experiencers, the outcome specification values of an event, such as its duration, magnitude, probability, and psychological distance, can be used to predict the direction of affective forecasting errors: whether affective forecasters will overestimate or underestimate ...
12 CitationsSource
#1Rafay A. SiddiquiH-Index: 3
#2Ashwani MongaH-Index: 10
Last. Eva C. BuechelH-Index: 8
view all 3 authors...
After having a utilitarian experience, consumers may prefer to have another utilitarian experience or a hedonic experience. Similarly, after having a hedonic experience, consumers may prefer to have another hedonic experience or a utilitarian experience. We propose that the cognitive processes involved in analyzing the benefits of an experience that differs on the hedonic-utilitarian dimension require mental resources. As a result, after having an initial experience, consumers who have (vs. do n...
2 CitationsSource