Physics

Business

Brand community

Value (mathematics)

Virtual community

The Internet

Advertising

World Wide Web

Machine learning

Brand awareness

Artificial intelligence

Psychology

Brand equity

Scale (ratio)

Brand engagement

Gratitude

Computer science

Social media

Brand management

Quantum mechanics

Conceptualization

Social psychology

Journal of Business Research

Despite the considerable expansion of brand-hosted social media, it is still not clear whether and how brand-consumer social sharing contributes to vi…

Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media