Original paper
Construction and retrieval of evaluative judgments: The attitude strength moderation model
Abstract
Disagreement exists as to the psychological processes underlying reports of evaluative judgments, with some theorists suggesting that attitudes can be retrieved and used to guide evaluative judgments, and others suggesting that such judgments are the result of construction, wherein evaluative judgments are constructed on the spot, and as needed. We propose the attitude strength moderation model, which predicts that evaluative judgments of an...
Paper Details
Title
Construction and retrieval of evaluative judgments: The attitude strength moderation model
Published Date
May 1, 2018
Volume
76
Pages
54 - 66
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Notes
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