Dhananjay Nayakankuppam
University of Iowa
AdvertisingEndowment effectMisattribution of memoryProduct (category theory)Framing effectDevelopmental psychologyBusinessOutcome (game theory)PsychologyEconomicsMarketingNumerosity adaptation effectCognitionMicroeconomicsCognitive psychologyPersonalityRegulatory focus theoryPerceptionAction (philosophy)AppealTest (assessment)IgnoranceReceiptProcessing fluencyQuality (business)Context (language use)SalaryPreferenceDecision theoryPopulationAttitude strengthInformation integrationProspect theoryObject (philosophy)Affect (psychology)Computer scienceProcess (engineering)Confidence intervalTerm (time)Promotion (rank)Social psychologyOutlierStatistic
42Publications
9H-index
411Citations
Publications 39
Newest
#1Tae-Hyung PyoH-Index: 2
#2JaeHwan KwonH-Index: 5
Last. Dhananjay NayakankuppamH-Index: 9
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Source
#1Gaurav Jain (RPI: Rensselaer Polytechnic Institute)H-Index: 2
#2Dhananjay Nayakankuppam (UI: University of Iowa)H-Index: 9
Last. Gary J. Gaeth (UI: University of Iowa)H-Index: 22
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#1Gaurav Jain (RPI: Rensselaer Polytechnic Institute)H-Index: 2
#2Gary J. Gaeth (UI: University of Iowa)H-Index: 22
Last. Irwin P. Levin (UI: University of Iowa)H-Index: 59
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Abstract We compare the impact of round and non-round numbers used in a communication message on consumers’ evaluations and judgments towards the associated target entity. We find that the use of non-round numbers, in contrast to round numbers, in a message frame results in increased attention to numerical values, which further leads to a comparison of the associated measures with ideal reference points. This leads to an increased framing effect in the non-round numbers condition compared to the...
Source
#1Gaurav Jain (RPI: Rensselaer Polytechnic Institute)H-Index: 2
#2Sunaina Shrivastava (Manhattan College)H-Index: 1
Last. Gary J. Gaeth (UI: University of Iowa)H-Index: 22
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Research consistently finds that fluent stimuli in marketing communications are better liked and more trusted than more difficult to process stimuli. This paper describes four studies showing that ...
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#1Dhananjay Nayakankuppam (UI: University of Iowa)H-Index: 9
#2Joseph R. Priester (SC: University of Southern California)H-Index: 24
Last. Richard E. Petty (OSU: Ohio State University)H-Index: 143
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Abstract Disagreement exists as to the psychological processes underlying reports of evaluative judgments, with some theorists suggesting that attitudes can be retrieved and used to guide evaluative judgments, and others suggesting that such judgments are the result of construction, wherein evaluative judgments are constructed on the spot, and as needed. We propose the attitude strength moderation model, which predicts that evaluative judgments of an object associated with strong attitudes are o...
4 CitationsSource
#2Gaurav JainH-Index: 2
Last. Gary J. GaethH-Index: 22
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Source
#2Gaurav JainH-Index: 2
Last. Irwin P. LevinH-Index: 59
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This paper investigates how the numerosity bias influences individuals’ allocation of resources between themselves and others, using the backdrop of the traditional dictator game. Across four studies including both hypothetical and real exchanges of money, we show that the form of the numerical value representing the quantity of the resource (e.g., $20 vs 2000 cents) systematically biases the decision-maker to perceive the quantity s/he is thinking of allocating as being ``less than adequate''...
3 Citations
#1JaeHwan KwonH-Index: 5
Last. Adam DuhachekH-Index: 25
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1 Citations
#2Gaurav JainH-Index: 2
Last. Irwin P. LevinH-Index: 59
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