Original paper
The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food
Abstract
Today's more “mindful” consumers’ food consumption decisions are changing as they attempt to balance egoistic and altruistic motivations. This study explores the relative importance of these types of motivations in influencing Australian consumers’ attitudes towards, and purchase frequency of, local food. Factors examined include ethical self-identity, environmental consciousness, health consciousness and food safety. Results indicate egoistic...
Paper Details
Title
The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food
Published Date
Jan 1, 2018
Volume
40
Pages
221 - 228
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