Maheshan De Silva Kanakaratne
Bournemouth University
BusinessLoyalty business modelPsychologyMarketingStructure (mathematical logic)LoyaltyService (business)National cultureFood consumptionEnvironmental consciousnessGrocery retailingSri lankaHealth consciousnessFood safetyFocus groupThematic analysis
Publications 2
#1Maheshan De Silva Kanakaratne (BU: Bournemouth University)H-Index: 2
#2Jeffery P. Bray (BU: Bournemouth University)H-Index: 8
Last. Julie Robson (BU: Bournemouth University)H-Index: 6
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Abstract This study examines, for the first time, the influence of national culture and industry structure on customer loyalty in grocery retailing. Grocery retailers have a long and continued history of international expansion and it is vital to understand how loyalty can be nurtured in different contexts. Thematic analysis of focus groups conducted in the culturally and structurally disparate countries of the United Kingdom and Sri Lanka provide unique insights. Key differences have been ident...
12 CitationsSource
#1Dawn Birch (BU: Bournemouth University)H-Index: 15
#2Juliet Memery (BU: Bournemouth University)H-Index: 8
Last. Maheshan De Silva Kanakaratne (BU: Bournemouth University)H-Index: 2
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Today's more “mindful†consumers’ food consumption decisions are changing as they attempt to balance egoistic and altruistic motivations. This study explores the relative importance of these types of motivations in influencing Australian consumers’ attitudes towards, and purchase frequency of, local food. Factors examined include ethical self-identity, environmental consciousness, health consciousness and food safety. Results indicate egoistic motivations may influence local food consumpt...
48 CitationsSource