Seeing is not necessarily liking: Advancing research on package design with eye-tracking
Abstract
This paper contributes to the package design research by proposing and verifying process-based framework that explain how various package features affect customers visual attention. An exploratory study was carried out in virtual settings, deploying eye-tracking methodology in combination with package collages in order to assure a reasonably realistic product category context, yet better control over non-package factors that affect attention....
Paper Details
Title
Seeing is not necessarily liking: Advancing research on package design with eye-tracking
Published Date
Nov 1, 2017
Journal
Volume
80
Pages
145 - 154
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Notes
History