Melika Husić-Mehmedović
University of Sarajevo
Human–computer interactionCreativityEmerging marketsFeelingConsumption (economics)BusinessMathematics educationPsychologyMarketingPolitical scienceRecessionSocializationValue (ethics)AppealContext (language use)CuriosityMarket economyProcess (engineering)Sample (statistics)Eye trackingSocial psychologyConsumer confidence index
15Publications
4H-index
121Citations
Publications 16
Newest
#1Tomaž Kolar (University of Ljubljana)H-Index: 6
#2Zenel BatageljH-Index: 1
Last. Melika Husić-Mehmedović (University of Sarajevo)H-Index: 4
view all 4 authors...
Existing literature compares neuromarketing and traditional methods, making the questionable assumption that these are monolithic measurement alternatives all serving the same, predictive purpose. This study examines and empirically challenges this notion by relying on a neuroscientific perspective and a robust empirical study to examine the correspondence of expanded sets of diverse electroencephalogram (EEG) and survey advertising indicators. The key findings are that EEG and survey indicators...
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#1Muris CicicH-Index: 13
view all 7 authors...
#1Muris CicicH-Index: 13
view all 6 authors...
#2Alisa Mujkić (University of Sarajevo)H-Index: 1
Last. Melika Husić-Mehmedović (University of Sarajevo)H-Index: 4
view all 3 authors...
#1Senka Šekularac-Ivošević (University of Montenegro)H-Index: 2
#2Melika Husić-Mehmedović (University of Sarajevo)H-Index: 4
Last. Elen Twrdy (University of Ljubljana)H-Index: 7
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The main objective of this paper is to define the repositioning strategy of the Port of Adria, which is the leading container maritime port of Montenegro. The strategy is an integral reflection of the analysis of internal (competitive advantage and financial strength) and external (the potential of container maritime port industry and environmental stability) repositioning criteria. The case study in this paper is mainly accomplished through the definition of specific propositions that clarify t...
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#1Melika Husić-Mehmedović (University of Sarajevo)H-Index: 4
#2Ismir OmeragićH-Index: 2
Last. Tomaž Kolar (University of Ljubljana, Faculty of Economics)H-Index: 6
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This paper contributes to the package design research by proposing and verifying process-based framework that explain how various package features affect customers visual attention. An exploratory study was carried out in virtual settings, deploying eye-tracking methodology in combination with package collages in order to assure a reasonably realistic product category context, yet better control over non-package factors that affect attention. Findings suggest that physical and semantic package f...
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Purpose The purpose of this paper is to disentangle the effect of life equilibrium on organic food purchase intentions through a consideration of the evaluation of intrinsic and extrinsic food quality attributes. Furthermore, the study examines the role of health consciousness in achieving life equilibrium. Design/methodology/approach The conceptual framework was developed based on previous research and tested through a quantitative study with end consumers. The hypothesized relationships were t...
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#1Salah S. Hassan (GW: George Washington University)H-Index: 16
Last. Philippe Duverger (TU: Towson University)H-Index: 9
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Purpose – Despite the changing conditions worldwide, some global luxury brands have attained strong performance levels, and perhaps it is their globalness that keeps them resilient. Since the global luxury market is comprised of customer segments with relatively homogeneous needs, wants and motivations, achieving a global luxury brand positioning will help mitigate the negative consequences of economic crises, regardless of the market in which a luxury brand operates. The paper aims to discuss t...
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#1Melika Husić-Mehmedović (University of Sarajevo)H-Index: 4
#2Muris Cicic (University of Sarajevo)H-Index: 13
Last. Emir Agić (University of Sarajevo)H-Index: 6
view all 3 authors...
With this paper the authors aim not only to investigate the lifestyle specifics of the Western Balkan market, but also to define common lifestyle segments for the entire region. The question addressed in this research is whether current political issues and economic differences have led to dissimilar ways of living, or whether cultural similarities have prevailed and lifestyles can be defined accordingly.
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