Physics

Business

Mathematics

Optics

Advertising

Epistemology

Brightness

Marketing

Philosophy

Artificial intelligence

Economics

Microeconomics

Geometry

Contrast (vision)

Quality (philosophy)

Computer science

Preference

Product (mathematics)

Journal of Retailing

A conceptual model is developed to predict how consumers respond to in-store displays as a function of the extent to which a product’s brightness leve…

How Product–Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments