How CSR Affects Brand Equity of Indian Firms?
Abstract
Studies in the developed economies report that corporate social responsibility (CSR) has effect on brand’s performance. However, there is a dearth of such studies in developing economies like India. Therefore, this study attempts to examine the nexus of CSR and brand equity (BE) in Indian business perspective. For the purpose of this study, questionnaire-based online survey was conducted to collect the empirical data. Structural equation...
Paper Details
Title
How CSR Affects Brand Equity of Indian Firms?
Published Date
Apr 26, 2017
Journal
Volume
18
Issue
3_suppl
Pages
S52 - S69
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