Investigating the Nexus of Corporate Social Responsibility and Brand Equity : A Systematic Review

Corporate social responsibility (CSR) is a hot topic in the business nowadays. More than ever before, companies engage in socially responsible activities to make a positive contribution to society or their marketing goals. This phenomenon has led to increase in magnitude of research in this direction. This study is an endeavour to analyze and synthesize the findings of previous studies to arrive at a concrete conclusion on nexus of CSR and brand...