Anupam Singh
Maulana Azad National Institute of Technology
Net profitAccountingFinancial servicesCorporate social responsibilityBusinessBrand awarenessMarketingBrand equityInclusive growthLegislationCompanies ActUnbankedNet worthFinancial inclusionQuality (business)Public relationsDevelopment economicsEconomic growthSocial issuesCrore
16Publications
4H-index
115Citations
Publications 12
Newest
#1Anupam SinghH-Index: 4
#2Priyanka Verma (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
The purpose of this study was to investigate the nexus of corporate social responsibility (CSR) and brand equity (BE). Although numerous studies have been conducted in this domain, conflicting results are reported. This is because prior studies did not consider the role of mediating and/or confounding factors, which can change the direction of the relationship. Therefore, this study has considered brand awareness (BA), brand image (BI), brand loyalty (BL), and purchase intention (PI) as potentia...
Source
#1Anupam Singh (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
#2Priyanka Verma (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
The organic foods are perceived as more nutritious, healthy, and nature-friendly than conventional food. Consumers, therefore, are switching over to organic food products and are willing to pay a premium price. The purpose of this study is to examine the factors influencing the consumers' actual buying behaviour towards organic foods. For this purpose, a survey data were collected from 611 Indian consumers through a structured questionnaire. The data were analysed using various techniques like f...
76 CitationsSource
#1Anupam Singh (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
#2Priyanka Verma (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
Studies in the developed economies report that corporate social responsibility (CSR) has effect on brand’s performance. However, there is a dearth of such studies in developing economies like India. Therefore, this study attempts to examine the nexus of CSR and brand equity (BE) in Indian business perspective. For the purpose of this study, questionnaire-based online survey was conducted to collect the empirical data. Structural equation modelling (SEM) technique using AMOS 22.0 was utilized t...
4 CitationsSource
#1Anupam Singh (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
#2Priyanka Verma (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
Corporate social responsibility (CSR) is a hot topic in the business nowadays. More than ever before, companies engage in socially responsible activities to make a positive contribution to society or their marketing goals. This phenomenon has led to increase in magnitude of research in this direction. This study is an endeavour to analyze and synthesize the findings of previous studies to arrive at a concrete conclusion on nexus of CSR and brand equity (BE). The methodology used in this study is...
Source
#1Priyanka Verma (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
#2Anupam Singh (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
Ethical behaviour among businesses has gained significant prominence in recent years. Survey evidence shows that there is significant influence of religiosity and values on managers' social responsiveness behaviour. Some of legal, economic and management literature has begun to explore numerous complex questions and concern that arise with the prospect of integrating religious perspectives, values and frameworks into businesses. This study examines the influence of religious values on ethical be...
3 Citations
#1Priyanka Verma (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
#2Anupam Singh (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
Corporate social responsibility (CSR) is a buzzword worldwide. In today’s globalized world, one of the great challenges faced by firms is integration of CSR in business. Stakeholders require a lot more from companies than merely pursuing growth and profitability. They demand information about economic, social and environmental performances of the companies. Previous studies in developed countries have confirmed that a true and sincere corporate communication leads to the building of stakeholders...
4 CitationsSource
#1Anupam Singh (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
#2Priyanka Verma (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
Gradually, the world is recognizing the role of corporate responsibility towards society. Accordingly, there is a shift towards socially responsible behaviour around the world. This study attempted to address the question, whether social initiatives undertaken by a company influence the consumers' attitude towards it. For the said purpose, an empirical study was conducted to examine the impact of a company's CSR initiatives on consumers' trust and purchase behaviour. The effectiveness of social ...
Source
Financial inclusion has become one of the most critical aspects in the context of inclusive growth and sustainable development in the developing countries like India. Financial inclusion is a process of ensuring access to suitable financial products and services needed by susceptible groups such as weaker sections and low-income groups at an affordable cost in a fair and transparent manner by mainstream financial institutional players . Even after 60 years of independence, a large section of Ind...
1 Citations
Corporate Social Responsibility (CSR) earlier applied as corporate philanthropy and has been in practice in India since ages. However, philanthropy in globalised and modern India does not solve the purpose in quantity and quality. Clause 135 of Company Act 2013 created huge hue and cry among the business community in India. As per clause 135 of the Companies Act, 2013, Every company with an annual turnover of 1,000 crore INR (161 million) and more, or a net worth of 500 crore INR (0 million) ...
6 CitationsSource
#1Priyanka Verma (MNNIT: Motilal Nehru National Institute of Technology Allahabad)H-Index: 2
#2Anupam SinghH-Index: 4
The rural development is a very important issues in recent eras that needs special attention as more than 60% of the total population is living in rural areas and it is equally important to strengthen the rural economy which contributes significantly to the GDP of the country. Due to the lack of knowledge and use of Information and Communication Technology (ICT) in rural areas, development is at a very low rate. There has been some improvement and advancement in the technologies provided by the ...
Source