Original paper

Others : Essays on Interpersonal and Consumer Behavior

Published: Mar 3, 2016
Abstract
markdownabstractIn this dissertation, I explore the intersection between interpersonal and consumer behaviour in three chapters. In chapter 2, I propose that consumers with low self-esteem become wary of new relationships with alternative service providers if they experience service failures in a current service relationship, whilst consumers with high self-esteem do not. In line with this prediction, I document that consumers with high...
Paper Details
Title
Others : Essays on Interpersonal and Consumer Behavior
Published Date
Mar 3, 2016
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