Original paper
Environmental consciousness and brand equity
Abstract
Purpose The purpose of this paper is to investigate the activities of environmental consciousness from socio-psychographic perspectives and hence evaluates its effect on brand equity through intervening elements of environmental attributes (EAt). It further attempts to research the effect of the environmental performance, environmental communication and environmental positioning in enhancing brand equity. Indian refrigeration industry,...
Paper Details
Title
Environmental consciousness and brand equity
Published Date
Feb 6, 2017
Volume
35
Issue
1
Pages
40 - 61
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Notes
History