Marketing Intelligence & Planning
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#1Yan YangH-Index: 9
#2Jing HuH-Index: 2
Last. Bang NguyenH-Index: 29
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#1Gunjan MalhotraH-Index: 4
#2Sita MishraH-Index: 9
Last. Garima SaxenaH-Index: 1
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#1Tyson AngH-Index: 6
#2Shuqin WeiH-Index: 6
Last. Denni ArliH-Index: 18
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Purpose: In responding to the Coronavirus (COVID-19) pandemic, drastic public health measures such as social distancing and lockdowns have been implemented across the globe to slow the spread of the virus null In the USA, the public's reaction to social distancing has been mixed, evident in a high number of people flocking to beaches, bars and shops as coronavirus cases soar null Public health officials have issued strong warnings about the danger people face but the problem persists null To fil...
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#1Sarah KellyH-Index: 23
#1Sarah J. KellyH-Index: 8
Last. Dymphna Van der LeijH-Index: 1
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PurposeThe purpose of this paper is to examine the impact of alcohol sponsorship-linked advertising through esports upon young gaming audiences and how gaming behaviours affect advertising response Design/methodology/approachA cross-sectional survey study was employed to examine the prevalence and nature of alcohol advertising in esports, and the impact of esports participation upon young audiences' consumption and preferences concerning alcohol Survey data were collected from 976 young Australi...
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