Original paper
Communities as Nested Servicescapes
Abstract
Using a long-duration service experience, this study proposed and tested a servicescape transference effects phenomenon of two nested multidimensional servicescape satisfaction constructs—labeled perceived nestscape and surroundscape satisfaction—on one another and on loyalty intentions. Both perceived servicescape satisfaction constructs positively affected loyalty intentions. The direction of effects between the two satisfaction constructs was...
Paper Details
Title
Communities as Nested Servicescapes
Published Date
Dec 7, 2016
Journal
Volume
20
Issue
2
Pages
171 - 187
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Notes
History